Right Brain Marketing offers a range of Marketing Services including Product Launches, Digital Marketing Campaigns, Market Positioning Strategies, Social Media Strategies, Corporate Messaging, and Strategic Product Development. Essential marketing projects below have been "productized" to deliver a comprehensive package for immediate deployment.

Product Portfolio

An essential tool that supports a number of marketing efforts from sales to PR, the product portfolio is a distillation of your company's core services and products. The portfolio includes a brief report to validate the market; a summary of a real-world application of the product or service by a company, and a set of testimonials corroborating the key features and benefits for customers.

Deliverables

  • Mini-white paper on product category/product family or line
  • One-sheets (per each individual product/maximum 6)
  • Case study (per intended target audience)
  • Testimonials (per intended target audience, determined by usage or application, 6 interviews)

    Target companies

    Any size company benefits from a product portfolio, however, start-up companies, companies launching new products or services, companies whose sales tools need updating, companies who need a single-play, book for its disparate efforts, corporate PR departments.

    Customer Profile Set

    A brief, yet definitive profile of your target customer is a critical tool for internal as well as external use. It facilitates a more thorough understanding of who your products and services are developed for and who your target audience is; it aids sales people and media relations, efforts in articulating who the target customer is and why specific feature and benefit sets are relevant.

    Deliverables

    • Case study
    • Testimonials (Up to six)

    Target companies

    All companies should have a quick, 5-point snapshot of who their core customers are, especially if they hope to be successful. However, start-up companies, companies launching new products or services, companies shifting their focus from one market to another, e.g. going up-market or broadening their market, need a customer profile.

    Quick E-Poll

    A quick survey that's conducted over the Internet to save time and money with the purpose of providing answers to pressing questions regarding competition, customer needs, perception and satisfaction, and market trends. This poll can be extremely effective when executed on a regular basis to establish benchmarks by which to measure progress or deficiencies in order to make immediate corrections.

    Deliverables

    • Competitive analysis
    • Online Intercept Study
    • Presentation of results
    • Questionnaire development

    Target companies

    Companies who need to keep their finger on the pulse of their customer base because of a highly fragmented market or an extremely dynamic industry will find enormous value in a Quick E-Poll. Additionally, media companies who serve two core constituencies in readers/viewers/listeners and advertisers can benefit from regularly taking the pulse of readers' reaction to specific content, articles, stories, and ads. 

    Customer Testimonials

    Right Brain Marketing helps clients leverage their loyal and branded customers. Customer testimonials are valuable at any point during the pre-launch, launch and post-launch phases. Even in the pre-briefing of marketing analysts, it's effective to have a customer on the phone or in-person talking-up the product. While on launch tour, customers can attend meetings with reporters or participate by phone.

    To create a customer story, Right Brain Marketing interviews and writes narrative that describes a company's problem, the process it engaged in to identify a solution provider, and how the two worked together to resolve technology issues.

    Right Brain Marketing is successful working with a company's customers to help them work through, as much as possible, the obstacles of developing a customer story. Trade and business publications will write a feature story on a specific technology issue/problem and feature products (through customer stories) that compare/contrast how each product addressed it.

    Deliverables

    • Completed customer testimonials

    Content Development & Media Sales

    • Content Strategy, Writing, Editing, Reporting
    • Content Marketing
    • Audience Development
    • Audience Research and Profiling
    • Sponsorship and Custom Program Development
    • Media Sales Promotion & Support
    • Media Kit Design & Production

    Media Surveys

    Customer/validation surveys

    • Subscriber Studies
    • Member Studies
    • Buyer Studies
    • Intercept/Visitor Studies

    Market surveys

    • Category Studies

    Advertising/Customer Satisfaction surveys

    •  Ad readership
    • Ad Impact
    • Tracking surveys
    • Pre/Post awareness
    • Customer satisfaction

    Press Kit

    The Press Kit is the mainstay of public relations tools. It's essentially a compilation of corporate materials from biographies of key management, to market facts to competitive positioning of your core products and services. When executed properly, it's your best chance of getting the attention of the media, and first step to getting coverage in trade, business, and mainstream media outlets.

    Deliverables

    • Corporate backgrounder
    • Press release
    • Bios
    • FAQs
    • Fact sheets
    • Target audience, testimonials
    • Market overview
    • Competitive landscape
    • EPK (electronic press kit) 

    Target companies

    Companies need press kits for a number of different events, from launching new products and services to hiring new or promoting key personnel. Announcing new distribution relationships, sales promotions, and strategic partnerships and alliances typically requires press materials, as does hosting or supporting community and philanthropic efforts, landmark research efforts that have broad impact across industries or markets; and, re-locating or moving offices and divisions.

    Market SnapShot

    (Mini-white paper)

    The Market SnapShot™ is a brief overview of the current status of your company's market, i.e. trends, economic conditions, new competitive entrants and other factors influencing your market at that moment in time. A mini-white paper, it provides an analysis that's immediately actionable and defensible.

    Deliverables

    • 6-8 pp. Mini-white paper
    • Analyst commentary
    • Competitive landscape
    • Market projections/forecasts 
    • Current trends

    Target companies

    Companies entering new markets, companies who need a "market" reality check from time to time would benefit from a Market SnapShot, as well as companies launching new products or services or upgrades to existing, older product lines. Finally, when a quick market validation for new sales strategies or press efforts is in order, Market SnapShot, fits the bill. 

    Marketing Action Plan

    The first section of a marketing action plan provides a 30,000 foot view of the competitive landscape, business goals and objectives as they related to marketing a company's products and services. Once the goals and objectives are isolated, the second section recommends strategies and tactics to achieve those goals by utilizing relevant marketing tools, e.g. research, sales promotions, public relations.

    Deliverables

    • Overview
    • Objective development
    • Strategy development
    • Tactical development
    • Timeline
    • Budget
    • Vendor Resources

    Target companies

    Every size company should have a marketing action plan, especially small businesses and start-ups whose marketing efforts need to be focused to ensure that funds are spent wisely to generate the greatest ROI. Certainly, prior to formulating the marketing budget for the new year, companies should develop a comprehensive marketing plan which operates as a road map to ensure that they stay on track to achieve their business goals.

    Marketing Research

    Right Brain Marketing offers an extensive line of marketing research products and services and will consult with you to determine the types of research that meet your needs. 

    Custom Panels

    Online panels offer organizations interested in conducting research over the Internet several advantages: 

    • Panels provide a ready source of willing survey participants
    • Reduce long-term research costs
    • Research low-incidence groups efficiently
    • Provide survey to survey consistency
    • Allow representative research through advanced statistical methods

    Revenue Generating Research

    A variety of opportunities exist for organizations interested in developing new revenue streams or media or other types of companies who provide custom research as part of their merchandising offerings:

    • Proprietary surveys (1 client/survey)
    • Omnibus surveys (3-5 clients/survey)
    • Advertising surveys (Ad Readership, Ad Impact, Pre/Post Awareness)

    Digital Marketing Campaigns

    • SEM Campaigns
    • Email Marketing
    • Social Media Marketing Campaigns

    Sales Tool Kit

    The SalesTool Kit expands the Product Portfolio to include a sales presentation that serves as the foundation for customized sales efforts to specific clients. A script and key training materials ensure that everyone's on the same page, and marcom messages are articulated and reinforces, as well as key features, benefits and market positions of your products and services.

    Deliverables

    • Core pitch/presentation (PowerPoint)
    • Script
    • Training materials
    • Objection handling
    • Competitive positioning
    • Features/benefits
    • Customer profiles
    • Testimonials
    • Customer
    • Channel

    Target companies

    Every company that sells its products and services directly to the end customer needs a sales tool kit to be effective. They're especially crucial for start-up companies, companies launching new products or services, companies whose sales tools need updating, and companies who need a "single-play" book for disparate efforts, e.g. national accounts, VAR's, etc.

    Email Newsletter

    An email newsletter is the ideal vehicle for maintaining regular and frequent communication with your core contingencies, such as your most important customers, your channel partners, or your key suppliers. It's also a good tool for internal communications among far-flung offices or staff, such as your field sales team. Sharing company news, your company's position or stance on core industry issues, showcasing new products or directions your company is moving in, as well as introducing new initiatives such as an important strategic alliance keeps your A-team informed and engaged in the company's business.

    Deliverables

    • Content Strategy
    • Newsletter Graphic Design 
    • HTML Template
    • Sponsorship/Marketing Promotional Opportunities Strategy
    • Bi-monthly Publication

    Target companies

    Every company, regardless of size, will benefit from an email newsletter. Whether you're an established firm or a start-up, regular and frequent communication with your core contingencies is one of the mainstays of a successful business.

    Positioning, Key Message Development

    In order to get above the noise and appeal to buyers, companies design specific language for the positioning of the product/company and the key messages that will reinforce the positioning in every written, oral and visual communication.

    Right Brain Marketing helps a company identify the market universe that will affect its future success. After researching and analyzing the public information available on the client's competition, what analyst and media are saying about the product niche, and other business and marketing issues, the firm provides the client with a report. From this information, Right Brain Marketing leads two to three meetings with key company stakeholders and works with them to craft positioning and key messages language, then tests its board members, venture capitalists, clients, potential clients, other friends of the client company and develops the final copy.

    Deliverables

    • Positioning and key message copy
    • Report and in-depth understanding of the company and product's current business and marketing environment

    Copywriting

    • Corporate Positioning Collateral
    • Ads and Direct Response Marketing
    • Newsletters
    • News and Feature Articles
    • Websites 
    • Speech and Script Writing

    Event Planning & Coordination

    • Executive/Client Receptions
    • Sales Meetings/Incentive Programs and Trips
    • Business Conferences, Seminars, Workshops
    • Award Ceremonies
    • Programing & Presentations
    • Concept Development and Coordination
    • Executive Retreats
    • Meeting Collateral

      Other Services

      • Graphic Design
      • Marketing Communications
      • Public Relations 
      • Market Research